ONDA Bar & Eatery

When we partnered with ONDA Bar & Eatery, the goal was clear: establish them as the premier, 100% coeliac-certified culinary destination in Richmond. We didn't just want to manage their socials; we wanted to restructure their brand identity to dominate the local hospitality scene and reach a wider, dedicated audience across Melbourne.

By blending high-resolution, authentic photography with a data-driven content strategy, we captured the vibrant energy of the venue. We focused on ONDA’s unique selling point—total peace of mind for the gluten-free community—while positioning their high-demand offerings as "must-attend" weekly events.

The Results

•⁠  ⁠Viral Growth: We conceptualised and produced a viral campaign for their Bottomless Tacos, which skyrocketed to over 2.5 million views. This surge in digital engagement translated directly into a two-month overbooking period for their Bottomless Brunch.

•⁠  ⁠Influencer Synergy: Through a strategic collaboration with a key local influencer, we generated 200,000 views and high-intent engagement. This targeted campaign resulted in the Feed Me menu being fully booked for three consecutive months.